What do I write on a blog post that's worth sharing?

I have already failed several times in posting everyday–today and back then. I finally came to realize that if I could get a habit going and post say … twice a week, or even once a week, that would be acceptable.

My question above, though. It's the same thing I feel about social media. It's all superficial. For me anyway. Or addictive. Or wrong for highly sensitive people.

People promote themselves. Sell themselves.

But what is real? What is not just about business/product? But about relationship–about the heart?

What is worth sharing that someone wants to read, yes, but that someone might be encouraged by?

Struggling.

I want to sell my books, get speaking events.

What if I could do that and have a meaningful conversation with someone?

When is a blog post worth sharing?